Showtime Network Refresh

Role - Motion Design
Studio - Gretel
Year - 2022

Team - Ryan Moore, Sue Murphy, Julian Bevan, Jonny Meyer,
Cyrus Cumming, John Choi, Eric Overton, Justin Au, Adam Lowe, Jonathan Correira, Lauren King, Nina Goldberg, Johannes Geier

OverviewKnown for boundary-pushing original series, films and docs along with a curated selection of movies and live-sports, Showtime needed to evolve their brand to reflect their ambition as a streaming-first platform. By distilling down to a few iconic brand signatures: color, typography and visual language of light - we built a nimble, functional and hyper-consistent identity system that unifies the viewer experience across streaming, the network, digital and social.